IBM MAGIC EXPERIENCE

CONCEPT

For the 10th consecutive year, IBM has entrusted us with its Customer event.

Make C-level guests spend a good time while connecting the event to IBM’s values and products. This year we developed the theme of magic and technology in order to show the computing power of Watson, an artificial intelligence computer program developed by IBM.

IMPACT

  • Increase of the number of participants by 20%
  • An incredulous audience in front of the mentalists’ deductions.
  • Positive spontaneous feedback.

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