FUSION CETREL / SIX
CETREL was looking for a trusted partner to inform people about their merger and their name change to SIX Payment Services.
“On the road to SIX” was the concept the entire campaign was built around, and it highlighted customer benefits. In order to make the message attractive and visual, we created different pictograms reinforcing the identity of CETREL / SIX.
- Dedicated website
- Mailing to customers
- Press relations with press conference
- A VIP event for the celebration of the merger.
Our campaign positioned SIX on the market and allieviated concerns about the change.
« Thanks to the collaboration with Mediation, we were able to quickly position and consolidate the SIX brand on the Luxembourg market. Cetrel’s reputation has been perfectly associated with the new entity. »
Birgit Van Holm-Huisman
SIX Payment Services AG