CETREL

CETREL devient SIX

Challenge

Position SIX Payment Services on the Luxembourg market Communicate the merger of CETREL, a brand strongly associated with Luxembourg into SIX Payment services, a Swiss company

Proposed solution

Develop the concept “On the Road with SIX”, highlighting the customer benefits of this merger
Create a campaign with:

• Press releases
• Mail shots
• Emailing
• Website
• Video clips and testimonials
• Entertainment with motion design
• Press and public relations
• Customer events